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In 2013, the former BICO managing director Axel Böse founded the company Coolmobility to offer high-quality bicycles for the next generation - through all age groups. The company is based in Bielefeld in East Westphalia. He had acquired the trademark rights to the youth bike brand S'COOL from the company Development. Right from the start, S'COOL focused on bicycles in all product areas for children and young people. From balance bikes to city bikes, mountain bikes, BMX and racing bikes to unicycles.
coolmobility has been the official supplier of Mercedes-Benz balance bikes, children's bikes and junior bikes since 2015. In 2016, the Bielefeld-based company was also able to win over the BMW Group as a partner. The well-known BMW kids' bike was revised and presented in a modernized form together with the Munich car manufacturer.
In 2018, coolmobility expanded its product portfolio with the "taXXi" children's bike trailer. Both the children's bike trailers and the bikes from S'COOL are sold exclusively through specialist bike shops.
Two new brands were established for the 2020 season, the Academy Lightweight Bikes 4 Juniors and the folding bike brand Coast Bikes.
Out of conviction, coolmobility also took over the German sales of VEE Tire Co. After VEE is already a leader in the fat bike segment, the focus is now on the Gravity, Plus and Kids & Junior areas, all e-bike-ready, of course. coolmobility has been using tires from VEE Tire for its S'COOL brand for children's and youth bikes for years.
