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In 2013, former BICO managing director Axel Böse founded the company Coolmobility to offer high-quality bicycles for young people - across all age groups. The company is based in Bielefeld, East Westphalia. He acquired the trademark rights to the youth bike brand S'COOL from the company Development. From the beginning, S'COOL relied on bicycles in all product areas for children and young people. From balance bikes to city bikes, mountain bikes, BMX and racing bikes to unicycles.
coolmobility has been an official supplier of Mercedes-Benz balance bikes, children's bikes and junior bikes products since 2015. In 2016, the Bielefeld company was also able to win the BMW Group as a partner. Together with the Munich automobile manufacturer, the well-known BMW Kidsbike was revised and presented in a modernized form.
In 2018, coolmobility expanded its product portfolio to include the “taXXi” children’s bike trailer. Both the children's bicycle trailers and the bicycles from S'COOL are sold exclusively through specialist bicycle retailers.
Two new brands were established for the 2020 season, the Academy Lightweight Bikes 4 Juniors and the folding bike brand Coast Bikes.
Out of conviction, coolmobility also took over the German sales of VEE Tire Co. Since VEE is already a leader in the fat bike segment, the focus is now on the Gravity, Plus and Kids & Junior areas, all e-bike ready, of course. For years, coolmobility has been relying on tires from VEE Tire for its S'COOL brand of children's and youth bikes.